- Paperback: 160 pages
- Publisher: Penguin (27 Jan. 2005)
- Language: English
- ISBN-10: 014101640X
- ISBN-13: 978-0141016405
- Product Dimensions: 12.9 x 0.9 x 19.8 cm
Purple Cow: Transform Your Business by Being Remarkable – Seth Godin
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
How is This Good for Photographers?
This, honestly is a book every photographer needs to read. We work in the creative industries, but most of the time our marketing isn’t very creative. Purple Cow will inspire you and fill you with ideas on how to make your brand stand out and be a purple cow.