• Purple_Cow_Seth_Godin

Purple Cow: Transform Your Business by Being Remarkable – Seth Godin


  • Paperback: 160 pages
  • Publisher: Penguin (27 Jan. 2005)
  • Language: English
  • ISBN-10: 014101640X
  • ISBN-13: 978-0141016405
  • Product Dimensions: 12.9 x 0.9 x 19.8 cm

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Product Description

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.


How is This Good for Photographers?

This, honestly is a book every photographer needs to read. ¬†We work in the creative industries, but most of the time our marketing isn’t very creative. ¬†Purple Cow will inspire you and fill you with ideas on how to make your brand stand out and be a purple cow.




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